top of page

How Serving Each Other Can Save Humanity


February 15, 2020

Services are common experiences, but they are commonly misunderstood. Early service scholars thought services were only based on monetary exchange. In this century, service scholars realized that service activities are deeply embedded in all human interactions and essential to human progress. Raymond P. Fisk is a service scholar at Texas State University. His research focuses on transformative service research and service design. He has published numerous journal articles and six books including Serving Customers: Global Services Marketing Perspectives. In 1993, he founded the AMA Services Marketing Special Interest Group (SERVSIG), which is the only organization serving the service research community. He received the Career Contributions to the Services Discipline Award from SERVSIG 2005 and the Grönroos Service Research Award from the Hanken School of Economics in Finland in 2012. In Fall 2020, he returns to Finland to be the Fulbright-Hanken Distinguished Chair in Business and Economics. Recently, he founded ServCollab, a service research collaborative for diagnosing and treating humanity’s service system problems. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

bottom of page